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How To Build SEO Results for Plumbers and HVAC Companies

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What is SEO?

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You've probably heard the term "SEO" thrown around a lot, and you might even have an idea of what it is. In short, SEO stands for 'Search Engine Optimization', and it's the process by which Google, Bing, Yahoo, and others use to direct your customer to your site.

As of 2017, Google uses these 7 things to determine your SEO quality:
  • Mobile Friendly
  • Backlink Building
  • Website Code
  • Website Content
  • Visitor Tracking
  • Keyword Analysis
  • Results Analysis

Why is SEO an 
important marketing strategy?

SEO has many advantages over other marketing strategies. In the long term, it has a lower cost and a higher conversion rate than Pay Per Click marketing like AdWords, traditional print marketing like phonebooks or direct mail, and even mass marketing like billboard, radio, and TV.

SEO is also important because it helps you find customers you don't already know. In other words, let's assume a person in your city has a clogged drain. In most cases, your customer won't search for a particular business name to find them, and they definitely won't open a phone book. Instead, 84% of your customers will do a local search in Google or Bing, and their search will look something like this:

"[your city] plumber"
or
"[your city] clogged drain"

Without an SEO marketing strategy, your customer will land on the first page or two of Google and find your competitors. 75% of those customers are going to call a company on the first page.

With a plumbing or HVAC SEO strategy, your customer can find your business, and call you for a quote. You'll get the phone call- your competitor won't. 

It's really that simple.



plumber hvac seo

Fix your marketing.
Make more money.

How to build a plumbing or HVAC website that's effective with SEO.

plumber hvac seo
Most of the time, plumber websites or HVAC websites have just a few simple pages (Home, Services, Contact, etc). In today's competitive online environment, that's just not enough digital footprint to catch Google, Bing, and Yahoo's attention about your business.

Instead, we breakout each of your services to it's own page. So, you're not just a residential plumber. You also repair sewers, and replace water heaters, and fix water lines. (You get the idea.) Each of those services you provide is built into it's own page.

On top of that, each city that you serve get it's own version of your services pages. So, you'll have a '[city] sewer repair', a '[city] water heater repair]', and so on. 

Built in this way- services and cities served- your site will be primed to start creating incredible traffic.

How to optimize a webpage for SEO.

At this point, you should have a decently fleshed out website for your plumbing or HVAC company. You've established all the services you provide, and built your services to target each of the cities you service.

Now, we focus on the code optimizations. This includes URLs with city and service targets, H1 and H2 header data, keyword-laced alt descriptions for images, Schema markups on each relevant page, sitemap creations and submission, and generating a Robots.txt file for your site.

Once these things are done, Google, Bing, and Yahoo understand how your site is configured, and what you're trying to accomplish.
digital marketing for plumbers

Fix your marketing.
Make more money.

How to create inbound links for your HVAC or plumbing company.

hvac plumber seo
Linking building is a crucial piece to creating an effective SEO strategy. In Google's eyes, an inbound link is an indicator that you're taking care of customers, and that you have a good reputation in your city. If you do those things, websites will link to your as a credible service provider. If you don't, those links will be hard to come by, and therefore, your site won't rank as high as your competitors.

We create inbound links to your site by using:
  • social media platforms
  • local business associations (such as a Chamber of Commerce)
  • industry business associations
  • business directories 
  • quality blogs and articles

How online reviews can affect your SEO rankings for your plumbing or HVAC company.

Over the years, Google has refined how it prioritizes websites in a search result. While the precise formula has changed, one thing hasn't: they want to know that you're taking care of people.

To help prove to Google that your company is doing that, we use a special tool downloaded to each of your technician's cell phone. This tool allows your tech to check in on the site (and indicate their activity on a map), and when they're done with the job, they can request a review by your customer that can be left on any number of outlets like Google, Facebook, and Yelp. These reviews also show up online, so that future customers can see what people say about your company. Getting a quality review has never been easier.

If that's not impressive enough, most of our companies appreciate the fact that this helps them monitor their technicians in the field. It gives the manager or owner a more transparent look into their company, and find ways to improve various aspects of their service.

On top of that, we collect your customer's names into a database, so we can create custom email campaigns to them in the future.
seo marketing for plumbers

Fix your marketing.
Make more money.

The best advertising for plumbing or HVAC companies.
SEO is one of the most effective strategies your service company can leverage to quality inbound leads. Unlike other types of marketing, you'll reach the most likely customers with a tremendous ROI.

As effective as SEO is, however, there are some things to keep in mind. For example, according to Google, SEO results can take between 4 to 12 months to begin seeing results. Because of this, we always focus a 3-pronged strategy with your company's marketing: SEO (for long term benefit), PPC (for extremely fast results), and Social (for keeping your customers loyal). Together, our proven marketing strategy will create more leads, and result in more sales. Period.

You made it this far. What now?

Free download.

Mobile traffic is more important than ever. We've created a free infographic to help you understand how important it is.
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